OUR PROUD HERITAGE
In the late 1930s, George Walls opened a retail-clothing store for men in
Dallas, Texas. Soon after World War II, George began manufacturing his
trademark one-piece coverall that became a staple in United States workwear
apparel.
In 1982, Walls recognized the cross-over potential between workwear and
hunting/outdoor apparel and the growth opportunity associated with Americas
increasing desire for outdoor leisure activities. As a result, the company
entered the hunting/outdoor apparel market with its acquisition of 10X, the
premier sporting goods brand.
Today, Walls is a market-leading designer, manufacturer and marketer of branded
workwear, hunting and outdoor apparel. Walls products are sold under a number
of highly recognized brand names including Walls™, Liberty™, Big Smith™, 10X™,
Duxbak™, Zero Zone™, and Commander™; collectively serving a full range of price
points. These trade names have developed significant brand equity through
heritages dating back to the early 1900s. The Companys product line includes a
full range of insulated and non-insulated utility apparel for use in the
workplace and recreational activities, including coveralls, bib overalls,
jackets, pants, shirts and vests. Traditional consumers include farmers,
ranchers, hunters, mechanics, construction workers, oil field workers, as well
as individuals who just like to wear a good looking garment to keep warm and
dry.
VALUED PARTNERS
Over the last 60 years, Walls has successfully partnered with a diverse group
of retail customers. Even as the retail landscape has changed, the strong
demand for Walls products continues in nearly all distribution channels. The
company prides itself on understanding the unique needs of each customer, and
co-develops apparel programs that address the needs of each market segment.
FACTS & FIGURES
Since 1990, the Walls family of brands have generated over $2.5 billion of
retail sales through leading global, national and regional retailers. In that
same time period, the company has sold over 25 million coveralls and bibs
throughout the world.
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